All posts by Swapnil Dalal

How To Effectively Retain Your Customers

How To Effectively Retain Your Customers Customers are the pillars of your business. Though acquiring more customers is important it is equally important to retain and satisfy your existing customers. A happy customer is a source of new customers. I have seen organizations so engrossed and aggressive at getting more customers even at the cost of impacting the interests of their existing customers. For any Business one of the most important parameters is Customer Retention. There is a concept of LIFETIME VALUE OF CUSTOMER. What is the average revenue a customer generates for your company during a particular period is called the lifetime value of the customer. For example, if you are a pest control company and a housing society is your client. On average a housing society takes pest control service from your company for 4 years. If the annual pest control fees are INR 25000 then the LIFE VALUE OF CUSTOMER is INR 100,000. This is the value you have to keep in mind while you decide on your marketing spend on acquiring a new customer. This value also indicates how important is Customer Retention Here are a few ways you can engage with your customers and retain […]

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Happenings at Meudyojak Entrepreneur Family in December

Total Business Shared: INR 109,13,72,122 (109.13 Crores) Total References Shared: 37689 STARS OF THE MONTH Star Performer Of The Month               Maximum Visitors Award Ms. Vandana Bhanushali                         Ms. Akshata Nikam    Maximum Business Award                           Best RD Mr. Prabodh Tankhiwale                              Ms. Vandana Bhanushali     New Members Of Meudyojak Family Name Category Chapter Location Yogesh Ballewar Software Unnati Mulund Kiran Sawant Cakes Vaibhav Andheri Inderpal Singh Chocolates Vaibhav Andheri Vishal Raul Pest Control Unnati Mulund Prasad Rane Spa Uttunga Dombivali Chetan Wani HR Services Ashwamedh Thane Shlok Kulkarni AV solutions Jhep Borivali Prasad Joglekar Finance Planner Yash Borivali Madhu Kapil Interior Designer Yash Borivali Kunal Kinhikar Printing Chaitanya Goregaon Atul Apte LIC Advisor Uttunga Dombivali Pratik Aroma Fittings Vijay Ghatkopar Navin Poojary Tax Consultant Vijay Ghatkopar Dinesh Pinto Video tech solutions Vijay Ghatkopar Success Story Of The Month   Ms Antara Lolayekar, Interior Designer, Chaitanya Chapter, Goregaon. Me Udyojak platform helped an entrepreneur like me to grow professionally as […]

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Happenings in November

Happenings at Meudyojak Entrepreneur Family in November

Total Business Shared: INR 107,00,00,000 (107 Crores) Total References Shared: 37425 STARS OF THE MONTH Star Performer Of The Month               Maximum Visitors Award Ms. Vandana Bhanushali                         Ms. Akshata Nikam    Maximum Business Award                   Best RD Mr. Amol Redij                                           Ms. Vandana Bhanushali        New Members Of Meudyojak Family Name Category Chapter Location Chhaya Brahmankar Insurance DO Unnati Mulund Ganesh Sorate Numerologist Ashwamedh Thane Jeevan Nanivadekar Branding Vaibhav Andheri Kaushik Desai CA Ashwamedh Thane Rajesh Pardeshi Bio Care Products Aishwarya Matunga Ravindra Kulkarni Elevator Solutions Ashwamedh Thane Rohit More Insurance Unnati Mulund Sanjeev Dudani Exim Consultant Unnati Mulund Vinay Kulkarni Branding Uttunga Dombivali Success Story Of The Month   Dr Pushpraj Salian, Loan Consultant, Aishwarya Chapter, Matunga. The day, I joined Me Udyojak Chapter the synergy of an entrepreneur automatically drove in my stream and see today, I cannot believe myself that, I have done Rs. 21,00,000 this month. It’s an honour to be part […]

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Biggest Communication problem

4 easy steps to communicate with your prospect

The success of any business depends on how well it communicates externally and internally. Entrepreneurs need to set up their effective communication. Communication within team, delegation, with customers, with stakeholders and with prospects. The single biggest problem in communication is the illusion that it has taken place – George Bernard Shaw  The assumption that the other person has understood what you wanted to convey is the root cause of many problems.   In this blog, let us go over how we can communicate with our customers or prospects. A customer or prospect will come to you with a problem that he or she needs to be solved. To help the customer solve the problem, whether it is finding a location or finding resources, we need to communicate effectively.  There are four parts to effective communication  Ask Questions Listen with concentration  Repeat and Confirm Call To Action Ask Questions  Depending on time available for the meeting spend at least 10 minutes in asking broad questions. Broad Questions begin with words like: Tell me, Describe, What, Why, Explain. All of these words help prospects to open up about the background and situations he is facing. This puts you in the role of the listener […]

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Meudyojak acts like your marketing department

How can MSMEs use marketing?

Established in 2006 as a start-up ayurvedic company, Patanjali Ayurved Ltd. (PAL), today, is sweeping away everything.  It has become the fastest growing FMCG company in India.  From local store to Amazon, a wide range of Patanjali products is spreading everywhere.  How did they achieve this sharp jump in a short span of time?  Fact that the Indian market still has an affinity towards nature and culturally based products, is very well used by PAL for marketing.  Patanjali products are marketed as historically and culturally INDIAN, under the Swadeshi campaign.  It advertises its products as being all-natural and void of any synthetic and artificial components.  With such marketing strategies, PAL has agitated the whole FMCG sector and bagged a high growth in sales. So what exactly is Marketing?  Let’s explore that now … Marketing is a set of practices or actions undertaken to sell your products and services.  It basically involves innovative strategies applied to advertise and sell your product in order to make MONEY  !!! It is the process of explaining to consumers why they should choose your product/service over your competitors. You may ask me ‘why would I want to spend money on marketing though? I have a […]

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