All posts by Swapnil Dalal

How can MSMEs use marketing?

Established in 2006 as a start-up ayurvedic company, Patanjali Ayurved Ltd. (PAL), today, is sweeping away everything.  It has become fastest growing FMCG company in India.  From local store to Amazon, wide range of Patanjali products is spreading everywhere.  How did they achieve this sharp jump in short span of time ?  Fact that the Indian market still have an affinity towards naturally and culturally based products, is very well used by PAL for marketing.  Patanjali products are marketed as historically and culturally INDIAN, under Swadeshi campaign.  It advertises its products as being all-natural and void of any synthetic and artificial components.  With such marketing strategies, PAL has agitated the whole FMCG sector and bagged a high growth in sales. So what exactly is Marketing ?  Let’s explore that now … Marketing is a set of practices or actions undertaken to sell your products and services.  It basically involves innovative strategies applied to advertise and sell your product in order to make MONEY  !!! It is the process of explaining consumers why they should choose your product/service over your competitors. You may ask me ‘why would I want to spend money on marketing though ? I have a quality product. […]

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