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Networking is not just about meeting people, it is also about caring for people.

Imagine having a network of people that: You really do care about, Who care about you as well, You are relevant to one another professionally, as a potential client or referral source. Networking means developing and maintaining connections with individuals, and mutually benefiting from this developed relationship. A well-developed network will provide you a strong support system of individuals who may assist you in your career/industry exploration, in your connections to other individuals and knowing about potential job openings and business. Networking should be considered as an ongoing process that takes time and nurturing, and not something you do just when you are looking for a job or business. It is a two-way process in which you provide beneficial support to those in your network as well. Networking is very important when it comes to building sincere relationships based on mutual generosity. When you meet someone whom you think will in some way, be a valuable person to know down the road, don’t settle for small talk. Instead, meet them as an opportunity to find a way to care for them and help them with something. Be ready to grab opportunities to provide value to those in your network before […]

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How can MSMEs use marketing?

Established in 2006 as a start-up ayurvedic company, Patanjali Ayurved Ltd. (PAL), today, is sweeping away everything.  It has become the fastest growing FMCG company in India.  From local store to Amazon, a wide range of Patanjali products is spreading everywhere.  How did they achieve this sharp jump in a short span of time?  Fact that the Indian market still has an affinity towards nature and culturally based products, is very well used by PAL for marketing.  Patanjali products are marketed as historically and culturally INDIAN, under the Swadeshi campaign.  It advertises its products as being all-natural and void of any synthetic and artificial components.  With such marketing strategies, PAL has agitated the whole FMCG sector and bagged a high growth in sales. So what exactly is Marketing?  Let’s explore that now … Marketing is a set of practices or actions undertaken to sell your products and services.  It basically involves innovative strategies applied to advertise and sell your product in order to make MONEY  !!! It is the process of explaining to consumers why they should choose your product/service over your competitors. You may ask me ‘why would I want to spend money on marketing though? I have a […]

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