All posts tagged: business networking Mumbai

Biggest Communication problem

4 easy steps to communicate with your prospect

The success of any business depends on how well it communicates externally and internally. Entrepreneurs need to set up their effective communication. Communication within team, delegation, with customers, with stakeholders and with prospects. The single biggest problem in communication is the illusion that it has taken place – George Bernard Shaw  The assumption that the other person has understood what you wanted to convey is the root cause of many problems.   In this blog, let us go over how we can communicate with our customers or prospects. A customer or prospect will come to you with a problem that he or she needs to be solved. To help the customer solve the problem, whether it is finding a location or finding resources, we need to communicate effectively.  There are four parts to effective communication  Ask Questions Listen with concentration  Repeat and Confirm Call To Action Ask Questions  Depending on time available for the meeting spend at least 10 minutes in asking broad questions. Broad Questions begin with words like: Tell me, Describe, What, Why, Explain. All of these words help prospects to open up about the background and situations he is facing. This puts you in the role of the listener […]

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How can MSMEs use marketing?

Established in 2006 as a start-up ayurvedic company, Patanjali Ayurved Ltd. (PAL), today, is sweeping away everything.  It has become the fastest growing FMCG company in India.  From local store to Amazon, a wide range of Patanjali products is spreading everywhere.  How did they achieve this sharp jump in a short span of time?  Fact that the Indian market still has an affinity towards nature and culturally based products, is very well used by PAL for marketing.  Patanjali products are marketed as historically and culturally INDIAN, under the Swadeshi campaign.  It advertises its products as being all-natural and void of any synthetic and artificial components.  With such marketing strategies, PAL has agitated the whole FMCG sector and bagged a high growth in sales. So what exactly is Marketing?  Let’s explore that now … Marketing is a set of practices or actions undertaken to sell your products and services.  It basically involves innovative strategies applied to advertise and sell your product in order to make MONEY  !!! It is the process of explaining to consumers why they should choose your product/service over your competitors. You may ask me ‘why would I want to spend money on marketing though? I have a […]

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