How To Convert Your Customers Into Brand Ambassadors

The average business loses around 24 percent of its customers annually simply by failing to attend to customer relationships. Irony is that the company invests a huge amount of time, efforts and expenses in building that initial customer relationship.  Then this relationship goes unattended.  Sometimes immediately after the sale has been made, sales-person loses interest in those clients.  Eventually then those clients tend to forget your company and opt the other options open in market.  This drops down company’s growth rate drastically. Most companies don’t realize that the fastest, cheapest and lowest risk way of protecting their business is not only finding new customers, but nurturing existing customers as well.  This is Customer Retention. For startups, the customer retention is crucial in order to build the strong customer base to pull profit from. Customer Retention begins with the first contact a customer has with a company and continues throughout the entire lifetime of the relationship, earning and maintaining their loyalty continuously. Customer Retention is the measure of customer loyalty and the capacity of the business to keep its existing customers satisfied by good quality and good services offered after the product is sold.  It is influenced by how many new […]

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15 Best Practices To Increase Your Productivity at Business

Do you tend to lose control of your daily work agenda and create a mess of your day? Do you find your plans going haywire again and again, due to distractions, overloading and under-planning of tasks, and most often, procrastination</p> So how are you going to deal with it ?  What is the way to extract the maximum efficiency from the limited time in hand? Basically increase in productivity means working smarter. So, here’re some techniques to increase productivity by managing your time skillfully : 1]   Avoid procrastination  — One of the major reasons of procrastination is failure or afraid of trying for the goals you set when you foresee all the hurdles coming in way.  The best way to avoid this procrastination is just start doing it. Instead of getting overwhelmed, plan for short goals.  It will accelerate  your work power and increase productivity. 2]  Don’t be multi-tasker  —  When you toggle back and forth between tasks, you tend to commit more mistakes. Researches show that people who try to accomplish two or more activities at a time end up distracted and results in poor quality work. Your ability to get things done depends on how well you can focus […]

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Meudyojak is a referral sharing organization

How To Boost Your Referrals Network

  Established business get more than 70% of their business through word of mouth. The heart of all businesses is relationships.  The successful business people understand the value of referrals when it comes to growing their business.  Referrals are strong leads that come through trust earned, and by developing relationships with people.     Your referral strategy should emphasize more on strengthening relationships. Create your customers in such a way that they create more customers for you.  Automatically there will be constant flow of referrals in your sales pipeline. Here are few easy ways to get more referrals for your startup  :   1]  Accessible and approachable contact information  —  Make sure that your contact information is easily available, accessible and approachable for the people to share or interact with you.  This means that your contact information (email, website) is mentioned in all your business materials, including your invoices, marketing materials, email signatures and social media.  Give your business cards freely even if the person may just be an acquaintance.   2]  Get out of your comfort zone and pitch at the right place  —   Every one of your business contacts has the potential to connect you to plenty […]

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Why It Is Important To Build Effective Business Referral Network ?

  A steady stream of customer referrals can transform any struggling business into a profitable one. Building a strong referral network in business is one of the most effective strategies that any size of business should have.  Researches show that most of the SMEs get their biggest boosts from customer referrals, not Facebook, Linkedin or other social media sites. People influence people.  A trusted referral influences people more than the best broadcast message.  A trusted referral is the Holy Grail of advertising.                                                               Mark Zuckerberg,    Founder and CEO, Facebook    Getting a business through cold calls is tough.  It is always easier when someone recommends your product/services to someone else.  The word-of-mouth marketing is most basic yet quite effective form of marketing.  It brings in new, comparatively loyal clientele for a company.   Fearless Referrals, by Matt Anderson, cites a study by Sandler Sales Institute regarding how different types of prospecting activities turned into business  : 5 %  from cold calls 15 % when you use a colleague’s name […]

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Why Teamwork is important in Business ?

Teamwork — Combined efforts of a group for a common cause, where every member trust each other enough, to surrender the ‘me’ for the ‘WE’ and the result is just amazing…!!     Mumbai   Dabbawalas                          Together Everyone Achieves More  .  They are a group of people who are part of a delivery system that collects lunch boxes from the residences of workers in the late morning, delivers the lunches to the workplace and returns the empty boxes to the worker’s residence the same day by late afternoon.  Every person in this team acts as a picker, sorter, transporter and deliver of tiffin boxes. There is nothing called my work or your work. It is all our work. It’s an epitome of Teamwork. Defining Teamwork – It is an activity wherein different people or different groups come together to work towards a common goal/set of goals. In today’s knowledge-based economy, which is so diverse, most of our jobs involve interacting with others that are not even in the same line of profession. The need for effective teamwork is critical for any business for its success. Teamwork divides the task […]

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The Best Sales Pitch Is NO SALES PITCH

At Meudyojak networking meetings I see some people just handing over their business cards and speak about their business. They should also listen to other entrepreneurs .     In a networking event, if you go with the intention just to talk, talk and talk about your product/service, and make the sale, then it’s not networking..  But if you go in to have a two-way conversation and build a trusted relationship with the prospects, you will have paved a path towards success. The point of sales pitch at a networking event is to give prospects enough information that they need to know more.  This is the beginning of building a relationship.  So if you get this right, you really can start the conversation which will lead to opportunities. Here are some tips for an effective sales pitch : 1] Do Your Home-work  –  Know who you are pitching to. If you are not researching your customer, you are reducing your chances of  making the deal.  82% of sales people are not aligned with the needs of their buyer.  Study their business and its need, prior to executing the pitch. You may start by pursuing their website or Linkedin profile. 2]Give your best first […]

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