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- Warmth: Indian company based on Indian Values and full of warmth
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How to get maximum references from your Network Many entrepreneurs ask me what is Business Networking? Does it really work? When I tell entrepreneurs that business networking is all about developing professional and personal networks, they nod their heads but do not understand the true meaning. During my engineering days, I used to stay in a hostel. Our hostelites were very closely bonded with each other. We used to share our bikes, our rooms, our books with each other. Now as grownups we have cars, apartments, etc. But can we share then with any strangers? No. NEVER. The reason is we do not trust strangers and will not share our treasured possessions with them. If anyone wants these things from us then they have to develop trust and establish relationships with us. For an entrepreneur, one of the most treasured possession is their esteemed clients. Are they going to share their referrals with anyone who asks for it? Of Course, NO!!! When you give a referral, you are actually risking your own reputation and relationship with your clients or acquaintances. A bad referral can ruin your relationship and a good referral can enhance your relationship. Hence you are very careful […]
Digital Transformation is omnipresent. It has already been changing our behavior as human beings. More than ever, Customer expectations matter. Don’t you like that app that you just downloaded? You can give it a bad review. No response from the developers means lost customers, or worse, going out of business. Such a bad customer experience posted on Twitter, Facebook and various other social media channels can be very detrimental to your brand. When Customers interact with organizations, they don’t see departments; they see one single organization. They interact across various touchpoints for product searches, information gathering, price comparisons, reviews, ratings, finally purchases, and sharing feedback. Digital Transformation will optimize the entire customer journey and help in delivering real results. Today’s multi-channel customer is: Better informed in real-time, digitally More demanding due to loads of information availability Will jump channels at any point with so many options Let us see what are the major steps in the customer journey & which are moments of truths ( customer interactions) that are: Most important to the customer Most painful to the customer Create loyalty Aware: With high internet adoption the range of available information is limitless Digital Display ads, TV commercials, Facebook, Twitter, […]
How To Effectively Retain Your Customers Customers are the pillars of your business. Though acquiring more customers is important it is equally important to retain and satisfy your existing customers. A happy customer is a source of new customers. I have seen organizations so engrossed and aggressive at getting more customers even at the cost of impacting the interests of their existing customers. For any Business one of the most important parameters is Customer Retention. There is a concept of LIFETIME VALUE OF CUSTOMER. What is the average revenue a customer generates for your company during a particular period is called the lifetime value of the customer. For example, if you are a pest control company and a housing society is your client. On average a housing society takes pest control service from your company for 4 years. If the annual pest control fees are INR 25000 then the LIFE VALUE OF CUSTOMER is INR 100,000. This is the value you have to keep in mind while you decide on your marketing spend on acquiring a new customer. This value also indicates how important is Customer Retention Here are a few ways you can engage with your customers and retain […]
Rainbow 1 Banquet Hall,
Sahar International Airport Road,
Opp. Domestic Airport Colony,
Parsiwada, Andheri East,
Club Aquaria, 1st Floor,
Near St Lawrence School,
Borivali west, Mumbai
Chimaji WarriorsEvery Tuesday
behind dattani multiplex,
Hotel Satkar Residency,
1, Pokhran Rd No.1,
J K Gram,opp. Singhania School,
Thane West, Thane,
Maharashtra - 400606